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  2. Qualified prospect - Wikipedia

    en.wikipedia.org/wiki/Qualified_prospect

    Salespeople encounter a multitude of objections in their attempts to connect with and qualify prospects. These objections are a chance to explain the value of the product or service to try to qualify the prospect and close the sale. [2] Sales prospecting is the process to reach out to a potential customer. It is the first part of a sales process.

  3. Growth planning - Wikipedia

    en.wikipedia.org/wiki/Growth_planning

    A business plan focuses on the business goals and background information about the organization and key team members. It is commonly developed for a 3-5 year time frame and is useful when seeking external funding from either banks or investors. On the other hand, a growth plan is short term, typically 1–2 years or less.

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    A customer-focused approach can be defined as "when an organization learns more about the habits of the customer so that they can identify opportunities for cross-selling". [116] While this type of approach can be viewed as entirely satisfactory, Kliatchko (2008) introduced a contrasting concept which concentrates on "working from the outside ...

  5. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    The second aim is the vertical alignment amid strategic plan and the operational plan of a company. [2] A properly implemented S&OP process routinely reviews customer demand and supply resources and "re-plans" quantitatively across an agreed 'rolling' horizon. The re-planning process focuses on changes from the previously agreed sales and ...

  6. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Customer size and sales potential of the customer; Customer behavior: Studying the customer's behavior related to the product or service such as the customer buying from a competitor or examining the responsiveness to selling effort; Geography: Geographical locations of prospective buyers; Application and use of the product or service by the ...

  7. Strategic alignment - Wikipedia

    en.wikipedia.org/wiki/Strategic_alignment

    The concept of strategic alignment is significant in the context of a global business environment where activities need to be coordinated across regions and time zones. [3] Strategic alignment encompasses not only technical and functional activities, but also issues relating to human resource management (and how best to develop people's ...

  8. Integrated business planning - Wikipedia

    en.wikipedia.org/wiki/Integrated_business_planning

    The history of integrated business planning can be traced back to sales and operations planning (S&OP), a process that balances demand and manufacturing resources. According to Gartner , there is a 5-stage maturity model for S&OP, and in this model, integrated business planning is denoted as Phased 4 & 5.

  9. Customer Profitability Analysis - Wikipedia

    en.wikipedia.org/wiki/Customer_Profitability...

    Customer Profitability Analysis (in short CPA) is a management accounting and a credit underwriting method, allowing businesses and lenders to determine the profitability of each customer or segments of customers, by attributing profits and costs to each customer separately. CPA can be applied at the individual customer level (more time ...