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Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
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The company received international news coverage and gave away 80,000 pizzas during the one-day promotion, including 50,000 during the three-hour window it advertised plus another 30,000 in coupons for free pizzas that were given to people still waiting in line after supplies ran out and business hours had ended. [8]
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Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites, including the search engine Google , started a change in online advertising by emphasizing contextually relevant ads based on an individual's browsing interests.
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John Russell Case, who named the company after his father, William Russell ("W.R."), formed W.R. Case & Sons as it is known today. By the time the company moved to Pennsylvania in 1905, the four Case brothers had established their brands. The company's original factory in Little Valley, New York, burned down in 1912. [2]
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