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"Hype Boy" is a song by the South Korean girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation , released four music videos for the song on July 23, 2022, each focusing on the members and their narratives.
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New Jeans is the debut extended play (EP) by the South Korean girl group NewJeans.It was released on August 1, 2022, by ADOR, a subsidiary of Hybe Corporation.Produced by Min Hee-jin, 250, and Park Jin-su, the EP draws from synth-pop and R&B and infuses elements of musical styles from the 1990s and 2000s decades.
To promote their first extended play (EP) New Jeans (2022), they released music videos for all the tracks — "Attention", "Hype Boy", Cookie" and "Hurt". Three music videos for the songs "Ditto" and "OMG" accompanied their next release, the single album OMG (2023).
The group's first release, their self-titled extended play (2022), topped the South Korean Circle Album Chart and became the best-selling debut album by a K-pop female act, with over one million copies sold. [2] It was supported by three singles: "Attention", "Hype Boy", and "Cookie".
It became their first album to sell over one million copies, [48] shortly before New Jeans also reached one million copies sold. [36] OMG was accompanied by a second single of the same name , which went viral on TikTok and peaked at number 74 on the Billboard Hot 100, [ 49 ] [ 50 ] and became the group's most streamed song on Spotify . [ 51 ] "
It was followed by their debut EP, New Jeans, which was supported by two other singles, "Hype Boy" and "Cookie". [1] [2] The EP became the first debut album by a K-pop girl group to sell over a million copies.
Joshua Minsoo Kim of Pitchfork regarded "Cookie" as the "most interesting selection" from the EP, calling "a weightless groove about courting a crush". [5] Writing for The New York Times, Jon Caramanica placed the song at number 11 on his list of the 22 best songs of 2022, praising "its ease—no maximalism, no theater". [3]