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IKEA returned after 25 years and officially opened its first store on August 10, 2017. [45] It was followed in 2022 by a 40,000 square metres (430,000 square feet) retail park in Belgrade, in addition to its store in Bubanj Potok. IKEA plans a second store in the Niš. [46] In Belgrade is the regional office for former Yugoslavia and Romania. 26
The concept of modern, big and self-service store came to Romania in mid-1990s. Since mid-2000s, there has been a strong growth in the number of supermarkets in the country, particularly in Bucharest and other main urban areas. Almost all supermarkets are owned by multinational companies. This is a list of major retailers in Romania in 2022. [1]
In 2008, IKEA paired up with the makers of video game The Sims 2 to make a stuff pack called IKEA Home Stuff, featuring many IKEA products. It was released on 24 June 2008 in North America and 26 June 2008 in Europe. It is the second stuff pack with a major brand, the first being The Sims 2 H&M Fashion Stuff.
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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA Centre Russia was a part of IKEA Centres, which is IKEA Group's global shopping centre company. Present in China, and Europe (including the Nordic countries).. IKEA Centres Russia was the largest developer on the Russian market with 14 MEGA branded shopping centres located in Russia's 11 largest cities with more than 250 million visitors annually. [2]
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
The French branch of IKEA went on trial on 22 March 2021, for running an elaborate system to spy on staff members and job applicants by illegally using private detectives and police officers. [17] On 15 June 2021, IKEA France was found guilty of spying and ordered to pay €1.1m in fines and damages for these illegal practices.