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All told, those subsidies represented about three-fourths of the athletics budget. Appalachian State defeated Georgia State 37-3 in Atlanta on Oct. 10. The university has invested millions of dollars into football, with much of the money coming from student fees, but so far has little to show for it.
The cost of obtaining a bachelor's degree is more expensive in the U.S. than it is anywhere else in the world. The price of tuition alone averaged $9,596 in 2022-23 -- and that's just among public...
Nearly all of that was for men's sports, including $1.1 billion spent on college football and an estimated $390 million on college basketball. So much money is leaping toward those two big men's ...
At most colleges, athletics are a money-losing proposition that would not exist without billions of dollars in mandatory student contributions — a burden that grows greater every year, according to our review of five years of NCAA financial reports obtained through public records requests from 201 D-1 universities.
1. Alleviate some of the athletes' financial desperation by using new TV revenues to provide athletic scholarships that fully cover each school's cost of attendance.
For Division I schools, the NCAA last year reported data showing a record 91% of athletes are graduating. Before the Supreme Court ruled in 2021 that U.S.-born athletes could earn money from advertisements, autographs and university boosters, college athletes were under a simple agreement with their institutions: compete in exchange for a degree.
“NIL deals for women's college basketball athletes grew 186% in 2022 — the second highest percentage of new deals behind football — compared to a 67% increase in deals for men's basketball ...
A school like Indiana, she notes, has an athletics budget of about $144 million, about half the size of a school like Ohio State’s. Both schools compete in the Big Ten.