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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
Interbrew brands have historically included Budweiser, Stella Artois, [3] [4] Boddingtons, Beck's, [3] Staropramen, Bass [4] and Leffe, [4] although many have spun off to their own companies including Bass, which is now owned by Molson Coors.
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
Ambev operates in 18 countries in the Americas [2] and its products include beers such as Antarctica, Bogotá Beer Company, Brahma, Bohemia, Stella Artois and soft drinks like Guaraná Antarctica, Soda Antarctica, Sukita and the innovations H2OH! and Guarah.
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [ citation needed ] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [ 1 ] The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017.
Stella Artois is a Belgian pilsner lager of between 4.8 and 5.2% ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Since 2008, a 4% ABV version is sold in Britain, Ireland, Canada and New Zealand.