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2. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior .

3. Construction Marketing Association - Wikipedia

   en.wikipedia.org/wiki/Construction_Marketing...

   The Construction Marketing Association (CMA) is an association for marketing professionals in the construction industry, based in Naperville, Illinois, in the United States. CMA offers educational resources through its training division, the Construction Marketing Institute. [ 1 ]

4. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

5. Competitor analysis - Wikipedia

   en.wikipedia.org/wiki/Competitor_analysis

   Changes in a competitor's advertising message can reveal new product offerings, new production processes, a new branding strategy, a new positioning strategy, a new segmentation strategy, line extensions and contractions, problems with previous positions, insights from recent marketing or product research, a new strategic direction, a new ...

6. Business analysis - Wikipedia

   en.wikipedia.org/wiki/Business_Analysis

   Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.

7. Requirements analysis - Wikipedia

   en.wikipedia.org/wiki/Requirements_analysis

   Requirements analysis is critical to the success or failure of a systems or software project. [3] The requirements should be documented, actionable, measurable, testable, [4] traceable, [4] related to identified business needs or opportunities, and defined to a level of detail sufficient for system design.

8. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

9. Business performance management - Wikipedia

   en.wikipedia.org/wiki/Business_performance...

   Business performance management (BPM) (also known as corporate performance management (CPM) [2] enterprise performance management (EPM), [3] [4] organizational performance management, or performance management) is a management approach which encompasses a set of processes and analytical tools to ensure that an organization's activities and output are aligned with its goals.