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The company was founded in 1947 in Katy and is known for its blue and white coolers. [citation needed] Igloo's product line includes a wide range of coolers and ice chests for various uses, from small personal coolers to large commercial coolers, as well as beverage dispensers, marine coolers, and accessories.
White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
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On March 22, 1933 President Franklin D. Roosevelt signed the Cullen–Harrison Act, authorizing the sale of 3.2 percent beer and wine. Wehle relaunched the famous "Liebotschaner" beer and served the first draft on April 29, 1933. [8] The first year's production totaled approximately 150,000 barrels and by 1934 Wehle had nearly 1,000 employees. [9]
Overall wine-cooler sales dropped 98 percent in 1987 from 1976. California Cooler volume had dropped to 5 million cases, less than one-third of what Seagram's and Gallo each were moving. [citation needed] [3] On 30 March 2007, Majestic Brands, a Danville beverage company, announced plans to try to revive the California Cooler brand. [citation ...
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