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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
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Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
The 1972 Virginia Slims Circuit consisted on 22 tournaments including the U.S. Open the circuit began on 12 January and ended on 11 October and offered $587,775 in prize money. [5] Billie Jean King won most events on this circuit with 7 titles of her 11 titles in total she played on all three circuits and won events across all three.
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The Advanta Championships of Philadelphia also long known as the Virginia Slims of Philadelphia was a WTA Tour professional tennis tournament for women played from 1970 through 2005 in Philadelphia, [1] United States. The tournament was classified on the WTA Tour as a Tier I event from 1993 through 1995. It was classified as a Tier II event in ...
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The 1988 Virginia Slims Championships was a women's tennis tournament played on indoor carpet courts at Madison Square Garden in New York City, New York in the United States. It was the 17th edition of the year-end singles championships , the 13th edition of the year-end doubles championships, and was part of the 1988 WTA Tour .
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