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Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following:
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Pathetic fallacy (also known as anthropomorphic fallacy or anthropomorphization) is a specific type [dubious – discuss] of reification. Just as reification is the attribution of concrete characteristics to an abstract idea, a pathetic fallacy is committed when those characteristics are specifically human characteristics, especially thoughts or feelings. [13]
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
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The appeal or want contains what the sender wants the receiver to do or think. [3] According to von Thun whoever states something, will also affect something. This appeal-message should make the receiver do something or leave something undone. The attempt to influence someone can be less or more open (advice) or hidden (manipulation).
Catherine, Princess of Wales, offered a rare reflection on her cancer journey during an interaction at her annual carol service, “Together At Christmas.”. Kate hos t ed t he fourth annual ...
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