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With the popularity of "going natural", hair care suppliers have seen a rapid decrease in the purchase of relaxers, the harsh chemical hair straightener. An industry that was once worth an estimated $774 million, relaxer sales have gone down 26% over the last five years, 2013 numbers report. [55] Relaxer sales have fallen to 38% between 2012 ...
[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
Long histories of Black women being ostracized for sporting natural hair made relaxers a staple for many young Black girls. "My mom put a relaxer in my hair when I was in fifth grade, and I ...
Conk hairstyle. The conk was a hairstyle popular among African-American men from the 1920s up to the early-to-mid 1960s. [1] This hairstyle called for a man with naturally "kinky" hair to have it chemically straightened using a relaxer called congolene, an initially homemade hair straightener gel made from the extremely corrosive chemical lye which was often mixed with eggs and potatoes.
Postmenopausal Black women who reported using hair relaxers more than twice a year or for more than five years had a greater than 50% increased risk of uterine cancer.
The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
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