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Propaganda is a form of persuasion used to indoctrinate a population towards an individual or a particular agenda. [8]: 7 Coercion is a form of persuasion that uses aggressive threats and the provocation of fear and/or shame to influence a person's behavior.
One feature that distinguishes persuasion technology from familiar forms of persuasion is that the individual being persuaded often cannot respond in kind. This is a lack of reciprocal equality. For example, when a conversational agent persuades a user using social influence strategies, the user cannot also use similar strategies on the agent. [1]
Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
For example, communication theory points out that people can be persuaded by the communicator's credibility, expertise, trustworthiness, and attractiveness. The elaboration likelihood model, as well as heuristic models of persuasion, suggest that a number of factors (e.g., the degree of interest of the recipient of the communication), influence ...
For example, the theory would not be able to handle an anomaly when contrast happened at a tiny discrepancy and assimilation at a huge discrepancy. Similarly, the theory would not be able to elegantly include such a set of facts if there were a U-shaped function between disagreement and opinion change in response to a communication.
Consider the following illustrative example. There is a medicine company (sender), and a medical regulator (receiver). The company produces a new medicine, and needs the approval of the regulator. There are two possible states of the world: the medicine can be either "good" or "bad". The company and the regulator do not know the true state.
It is being challenged by new competition from other development banks that don’t have the same social standards — and are rapidly drawing support from the World Bank’s traditional backers. China has launched a new development bank and persuaded Britain, Germany and other American allies to join, despite open U.S. opposition.
Direct responses are relevant to the material being presented and can increase persuasion. For example, when presented with the fact, “ 9 out of 10 college students drink alcohol”, and your cognitive response is, “ Yeah, I would say most of the people at my school are drinkers”, you would be having a direct response.