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Issue advocacy ads (also known as interest advocacy ads or issue only ads) are communications intended to bring awareness to a certain problem. Groups that sponsor this form of communication are known by several names including: interest advocacy group, issue advocacy group, issue only group, or special interest group .
Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social institutions. Advocacy includes activities and publications to influence public policy, laws and budgets by using facts, their relationships, the media, and messaging to educate government officials and the public.
Advocacy journalism is a genre of journalism that adopts a non-objective viewpoint, usually for some social or political purpose. Some advocacy journalists reject the idea that the traditional ideal of objectivity is possible or practical, in part due to the perceived influence of corporate sponsors in advertising .
This is often accompanied by one of the above types of advocacy groups filing an amicus curiae if the cause at stake serves the interests of both the legal defense fund and the other advocacy groups. Astroturfing groups mask the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear ...
In political campaigns, an attack ad is an advertisement designed to wage a personal attack against an opposing candidate or political party in order to gain support for the attacking candidate and attract voters.
The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
He founded Elliott Advocacy, a nonprofit organization that helps solve consumer problems. He publishes Elliott Confidential , a travel newsletter, and the Elliott Report , a news site about ...
In contrast to advertising in the print, radio and internet media, many Member States of the European Union have consistently restricted advertising on broadcast media which are aimed at political ends, both party political advertising and political advocacy by non-partisan groups.