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  3. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Sponsorship of an event, contest or race is a way to generate publicity. [4] Guerrilla marketing tactics are unconventional ways to bring attention to an idea, product or service, such as by using graffiti, sticker bombing, posting flyers, using flash mobs, doing viral marketing campaigns, or other methods using the Internet in unexpected ways. [1]

  4. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    A business proposal is a written offer from a seller to a prospective sponsor.. Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase.

  5. Sponsor (commercial) - Wikipedia

    en.wikipedia.org/wiki/Sponsor_(commercial)

    Technical sponsor is a sponsor which promotes organization of sporting events through the partial or full payment of goods and services (e.g., medical equipment, fitness, organization of transportation and lodging). Participating sponsor is a company, the sponsorship fee size of which usually does not exceed 10% of total raised funds..

  6. Fundraising - Wikipedia

    en.wikipedia.org/wiki/Fundraising

    Events can feature activities for the group such as speakers, a dance, an outing or entertainment, to encourage group participation and giving. Events can also include fundraising methods such as a raffle or charity auction. Events often feature notable sponsors or honoree. Events often feature a charity "ad book" as a program guide for the event.

  7. Naming rights - Wikipedia

    en.wikipedia.org/wiki/Naming_rights

    For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome); or, a title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most ...

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