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In the 1990s, prior to the founding of Steaz, both Schnell and Kessler were employed at Country Life Vitamins.The business was described as fledgling, but produced a somewhat profitable organic bottled tea product called Long Life Tea. [1]
The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021. [2]It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995.
The Vitamin Shoppe (formerly Vitamin Shoppe Industries, Inc., stylized as the VitaminShoppe) is an American, New Jersey–based retailer of nutritional supplements. It also operated three stores in Canada under the name VitaPath from January 2013 until March 2016.
GNC Holdings, LLC (an initialism of General Nutrition Centers) is an American multinational retail and nutritional manufacturing company based in Pittsburgh, Pennsylvania. [5] [6] It specializes in health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products.
Vitamin World, Inc. was founded in 1977 as a subsidiary of NBTY Inc, later the Nature's Bounty Company. [1] NBTY manufactured and sold vitamin and mineral supplement products under the "Vitamin World" label, sports nutrition products under their "Precision Engineered" label, and numerous National Brand label products at the stores.
Swanson's personal regimen began with vitamin E, and by 1968, he was a regular user of several vitamins and supplements and began ordering in bulk to maintain his personal supply. Not long after he ordered 5,000 vitamin E capsules and began selling supplements through the mail. Shortly thereafter, he began publishing small catalogs of his own.
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