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'47 is an American lifestyle brand that brings together sports, fashion, and cultural influences. [1] It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New E
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The business originally focused on making men's Gatsby caps, which were popular at the time. [5] By 1965, New Era was supplying caps to about half of the then-20 MLB teams. In 1993, New Era was granted the first exclusive license with the MLB to produce the on-field baseball caps for all of its (then 28, now 30) teams.
On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
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