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Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
As compared to a flyer or a handbill, a printed brochure usually has higher-quality paper and more color and is folded or stapled at the seam. Because the goal of a marketing brochure is typically to assist in the sales or distribution of products and services, the wording in the brochure is often very positive, with "glowing terms" to describe ...
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
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Flexible Flyer ad from the early 1900s. Samuel Leeds Allen patented the Flexible Flyer in 1889 [2] in Cinnaminson, New Jersey using local children and adults to test prototypes. [3] Allen's company flourished by selling these speedy and yet controllable sleds at a time when others were still producing toboggans and "gooseneck" sleds. [4]
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Harte Hanks was formerly associated with the publication of weekly shopper publications, [15] with a circulation at one time of 13 million weekly in 1,100 separate editions of The PennySaver and The Flyer in California and Florida, respectively. [16] [17] The company sold The Flyer to Coda Media in 2012, [18] having owned it since 1983. [19]
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