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Primarily, positioning is about "the place a brand occupies in the mind of its target audience". [2] [3] Positioning is now a regular marketing activity or strategy. A national positioning strategy can often be used, or modified slightly, as a tool to accommodate entering into foreign markets. [2] [4] The origins of the positioning concept are ...
Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties, and obligations. "Positioning" is the mechanism through which roles are assigned or denied, either to oneself or others.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
Positioning theory, a theory in social psychology; Positioning (critical literacy), reader context; Positioning (telecommunications), a technology to approximate where a mobile phone temporarily resides; Grappling position, the positioning and holds of combatants engaged in grappling; Geopositioning, determining the location of an object in space
Positioning concerns how to position a product in the minds of consumers and inform what attributes differentiate it from the competitor's products. A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality.
The U.S. Department of Defense is required by law to "maintain a Standard Positioning Service (as defined in the federal radio navigation plan and the standard positioning service signal specification) that will be available on a continuous, worldwide basis" and "develop measures to prevent hostile use of GPS and its augmentations without ...
Geopositioning can be referred to both global positioning and outdoor positioning, using for example GPS, and to indoor positioning, for all the situations where satellite GPS is not a viable option and the localization process has to happen indoors. For indoor positioning, tracking and localization there are many technologies that can be used ...
A compellingly worded positioning statement has the potential to convince a prospective consumer that a particular product or service which the company offers will add more value or better solve a problem (i.e. the "pain-point") for them than other similar offerings will, thus turning them into a paying client.