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Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport -related equipment. [ 3 ]
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Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer. [2] [3] It also operates in the US under the name Rusty Surfboards.Notably, Rusty has worked with professional surfers such as Josh Kerr, [4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael, [5] Liam "Letty" Mortensen, [6] and Jacob "Zeke" Szekely.
Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013. [13] [14] The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia. [15]
Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
Ron Jon Surf Shop is a surfer-style retail store chain founded in 1959 in Ship Bottom, New Jersey by Ron DiMenna. [1] The store specializes in surfing and bodyboarding equipment, and their Cocoa Beach, Florida, store is currently the largest surf shop in the world. [2] Michele Goodwin is the current president. [3] Ron Jon Surf Shop has 13 ...
Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]
DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2] On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction. [4] [5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach. [6]
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