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Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport -related equipment. [ 3 ]
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Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013. [13] [14] The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia. [15]
Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]
Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer. [2] [3] It also operates in the US under the name Rusty Surfboards.Notably, Rusty has worked with professional surfers such as Josh Kerr, [4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael, [5] Liam "Letty" Mortensen, [6] and Jacob "Zeke" Szekely.
DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2] On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction. [4] [5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach. [6]
A number of large clothing brands began as surfing brands, including but not limited to: OP, Stussy, Billabong, Quicksilver, Roxy, Hurley, O'Neill, Ripcurl, RVCA, Vans, Volcom, Reef, and Da Kine. One of the largest influences is probably the worldwide adoption of boardshorts as swim gear for men.
The Quiksilver Pro Gold Coast 2019 was the first event of the Men's Championship Tour in the 2019 World Surf League. It took place at Coolangatta in Gold Coast, Queensland, and was contested by 36 surfers. [1] The event window was 3 to 13 April, but the competition was completed between 3 and 8 April.
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