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Quiksilver, Billabong and Volcom brick-and-mortar stores, known for their beach and outdoor apparel, are closing, their parent company said. Costa Mesa-based Liberated Brands said in a bankruptcy ...
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport -related equipment. [ 3 ]
The acquisition of the Kustom surf shoe brand, as part of Billabong's purchase of the Australian Gold Coast-based Palmers Surf company, was disclosed in September 2004. [11] The following year in December, an official press release was published to announce the acquisition of Nixon Inc. , a watch and accessories brand in the board-sports market.
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Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013. [13] [14] The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia. [15]
Regarding the marketing strategies, unlike other surfing firms like Quiksilver or Billabong, OP established as a more general sportswear brand, commercializing its products in national store chains while other similar companies were restricted to independent surf shops. Moreover, OP also designed clothing for both adults and young people. [1]
Quiksilver: Surf apparel 2023 [34] Reebok: Athletic wear 2022 [31] Rockport: Shoes 2023 [55] Roxy Women's lifestyle brand 2023 [34] RVCA: Skateboard/surf apparel 2023 [34] Sansabelt: Fashion and luxury 2012 Silver Star Athletic wear 2010 [56] Sole Play Fashion and luxury 2018 Sole Society Fashion and luxury 2018 Sportcraft Athletic wear 2012 ...
In November 2015, Reynolds parted ways with his long time clothing sponsor, Quiksilver. In February 2017, Dane Reynolds launched a new clothing company called Former. The company was originally founded by Reynolds, professional surfer Craig Anderson, and professional skateboarders Dylan Rieder and Austyn Gillette. Former is "independently owned ...
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