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Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It , was purchased by Keebler Company in 1996, [ 1 ] which was purchased by Kellogg Company in 2001.
The Keebler Company purchased Sunshine Biscuits in 1996. [23] In 2000, the Keebler Company acquired a license to produce snacks based on the popular children's show Sesame Street. [24] In March 2001, The Keebler Company was acquired by the Kellogg Company. [1] At that time, headquarters were located in Elmhurst, Illinois. [25]
In the United States, the Sunshine Biscuit Company for many years made a popular version of the Garibaldi with raisins which it called "Golden Fruit". Sunshine was bought out by the Keebler Company which briefly expanded the line to include versions filled with other fruits.
In late August 1994, Sunshine Biscuits donated over 21,000 Vienna Fingers and Hydrox cookies to a contingent of American troops from Fort Eustis Army Base. [8] The company's action was a follow-up to a similar Sunshine shipment sent to troops during the 1990–1991 Gulf War and a soldier's scrawled response note on an Oreo box, "Please deploy ...
Keebler just released a new cookie flavor—and Halloween lovers will want to get their hands on this one. In a joint Instagram post shared by food blogger Markie Devo and spooky season fanatic ...
Aero Biscuits; Afghan (biscuit) Afternoon Tea (biscuits) Arnott [15] Biscuit rose de Reims; Biscuits Fossier; Blue Riband; BN (biscuit) Breakaway (biscuit) Britannia Biscuits; Burton's; Cadbury Caramel Crunch; Cadbury Fingers; Cadbury Snack; Cadbury Snaps; Cameo Creme; Carr's; CBL Munchee Bangladesh; Ceylon Biscuits Limited; Cheddars; Chips ...
Sunshine Biscuits expanded the distribution and popularity of Cheez-It crackers across the country. In 1996, Keebler acquired Sunshine Biscuits, and in 2001, Kellogg's acquired Keebler, bringing Cheez-It crackers under its umbrella. [4] [5] In late 2023, Kellogg's spun off its North American cereal division as WK Kellogg Co. The company's snack ...
It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. [1] Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's which in turn sold the cookie line and the rights to the Keebler name to Ferrero SpA. [2]