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The company was founded in 1999 by brother and sister, Ahmed Rahim and Reem Hassani. The founders named the company "Numi" after the citrusy, Middle Eastern dried lime tea they drank as children growing up in Iraq. The name Numi is derived from the Arabic word for citrus. [1] [2] The J.M. Smucker Company holds a minority stake in Numi. [3]
Loomi tea is made by seeding the dried limes (noomi Basra) where they are cracked into several pieces, or just pricked, and their peels are simmered in water for 15 to 30 minutes until boiled. Afterwards, they are drained and the tea is sweetened with sugar. At times, honey may be preferred instead and saffron threads may also be added. [2]
David Lee Hoffman is a self-promoted 'tea guru' and was as a vocal importer and public promoter of Chinese teas to the West, particularly puer teas.In the early 1970s he began importing puer teas in the from Nepal, and eventually ventured into remote regions in China to seek out the fine, rare, and wild teas.
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Herbal teas, technically known as herbal infusions, and less commonly [2] called tisanes (UK and US / t ɪ ˈ z æ n /, US also / t ɪ ˈ z ɑː n /), [3] are beverages made from the infusion or decoction of herbs, spices, or other plant material in hot water. Often herb tea, or the plain term tea, is used as a reference
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