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The term might have originated [citation needed] from the cheap, hastily arranged office space used by such firms, often just a few desks in the basement or utility room of an existing office building, with the "heat" and "pressure" of close quarters, and fast-paced sales tactics analogous to the conditions in a boiler and, in the former case, its surrounding room.
Sometimes the pressuring nature that comes along with hard sell tactics can overwhelm a person to the point where they dismiss the sales pitch or turn away from the advertisement altogether. Emotional appeal is more involved in a soft sell and with the absence of this in a hard sell, business can be lost if persons do not respond well to the ...
The white van speaker scam is a scam sales technique in which a con artist makes a buyer believe they are getting a good price on home entertainment products. Often a con artist will buy inexpensive, generic speakers [1] and convince potential buyers that they are premium products worth hundreds or thousands of dollars, offering them for sale at a price that the buyer thinks is heavily ...
A common example is the serving suggestion pictures on food-product boxes, which include ingredients other than those included in the package. The "serving suggestion" disclaimer is a legal requirement for an illustration including items not included in the purchase, but if a customer fails to notice (or understand) the caption they may assume ...
Wells Fargo's sales culture and cross-selling strategy, and their impact on customers, were documented by the Wall Street Journal as early as 2011. [5] In 2013, a Los Angeles Times investigation revealed intense pressure on bank managers and individual bankers to produce sales against extremely aggressive and even mathematically impossible [7] quotas. [8]
Closing is a sales term which refers to the process of making a sale. The sales sense springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to mean achievement of the desired outcome, which may be an exchange of money or acquiring a signature. Salespeople are often taught to think of ...
Advertising, sales promotions, and personal selling costs are a high percentage of sales. Typically the firm will be structured with each strategic business unit having considerable autonomy. The industry that they operate in tends to be in the introduction or growth stage of its life cycle, with few competitors and evolving technology
Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.