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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
Originally called the "Southwest Airlines Home Gate," passengers could view schedules, a route map and company information at Iflyswa.com. [58] Southwest.com was the number one airline website for online revenue, according to PhoCusWright. Nielsen/Netratings also reported that Southwest.com was the largest airline site in terms of unique ...
Southwest began planning international service when it acquired AirTran Airways, which already served international destinations.Southwest's first approach to international service came on April 19, 2012, when it signed a contract with the Amadeus IT Group to launch an international reservation system.
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