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  2. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in different ways. Methods of appeal can also be combined to strengthen the underlying ...

  3. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [1]

  4. Logo - Wikipedia

    en.wikipedia.org/wiki/Logo

    Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

  5. 36 Hidden Messages in Company Logos You See All the Time - AOL

    www.aol.com/36-hidden-messages-company-logos...

    The post 36 Hidden Messages in Company Logos You See All the Time appeared first on Reader's Digest. They have hidden messages in their logos—here's what they are and what they mean.

  6. Tagline - Wikipedia

    en.wikipedia.org/wiki/Tagline

    The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline.

  7. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.

  8. List of American advertising characters - Wikipedia

    en.wikipedia.org/wiki/List_of_American...

    Count Alfred [5] Chocula: Count Chocula cereal: 1971–present Sylvester P. Smythe: Cracked magazine: 1958–present: Sailor Jack and his dog Bingo. Cracker Jack: 1918–present: Cracker Jill: Dr Jerry: Crazy Eddie: 1972–1989: performed by DJ Jerry Carroll Rastus the Cook: Cream of Wheat hot cereal: 1890–2020

  9. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...