enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Umbrella brand - Wikipedia

    en.wikipedia.org/wiki/Umbrella_brand

    Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. [ 1 ] [ 2 ] Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). [ 3 ]

  3. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand.

  4. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  5. Business Process Model and Notation - Wikipedia

    en.wikipedia.org/wiki/Business_Process_Model_and...

    The vision of BPMN 2.0.2 is to have one single specification for a new Business Process Model and Notation that defines the notation, metamodel and interchange format but with a modified name that still preserves the "BPMN" brand. The features include: Formalizes the execution semantics for all BPMN elements.

  6. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand; Employer branding, the application of brand management to recruitment marketing and internal brand engagement

  7. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.

  8. Talk:Family branding - Wikipedia

    en.wikipedia.org/wiki/Talk:Family_branding

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Donate

  9. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  1. Related searches family branding adalah salah satu bagian dari proses dalam yang

    family branding adalah salah satu bagian dari proses dalam yang membuat