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A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of
A common intended effect of figurative language is to elicit audience responses that are more emotional (like excitement, shock, laughter, etc.), aesthetic, or intellectual. Literal usage confers meaning to words, in the sense of the meaning words have by themselves, [4] for example as defined in a dictionary.
Colloquialism (also called colloquial language, colloquial speech, everyday language, or general parlance) is the linguistic style used for casual and informal communication. It is the most common form of speech in conversation among persons in friendship , familial , intimate , and other informal contexts . [ 1 ]
Hyperbole (/ h aɪ ˈ p ɜːr b əl i / ⓘ; adj. hyperbolic / ˌ h aɪ p ər ˈ b ɒ l ɪ k / ⓘ) is the use of exaggeration as a rhetorical device or figure of speech.In rhetoric, it is also sometimes known as auxesis (literally 'growth').
A language barrier is a figurative phrase used primarily to refer to linguistic barriers to communication, i.e. the difficulties in communication experienced by people or groups originally speaking different languages (or different dialects in some cases). [1] [2] [3]
In linguistics, the conduit metaphor is a dominant class of figurative expressions used when discussing communication itself (metalanguage).It operates whenever people speak or write as if they "insert" their mental contents (feelings, meanings, thoughts, concepts, etc.) into "containers" (words, phrases, sentences, etc.) whose contents are then "extracted" by listeners and readers.
Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:
An illustration of a weasel using "weasel words". In this case, "some people" are a vague and undefined authority. In rhetoric, a weasel word, or anonymous authority, is a word or phrase aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague, ambiguous, or irrelevant claim has been communicated.