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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By 1923 the Converse All Star shoe was designed in its present-day form after the company made improvements to the design based on Chuck Taylor's input. The restyled Converse All Star basketball shoe also had a distinctive five-pointed-star logo displayed on the high-top shoe's ankle patch.
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Here's a classic underground question from the last century, a sort of Rorschach test of popular culture that you can pose to your friends and acquaintances: Just who was Chuck Taylor, of Converse ...
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In 1991, LJO Inc. acquired the brand. Despite the split and selling of both companies, Converse kept the rights of the Jack Purcell line of shoes from the PF Flyers acquisition. Rebranded with the Converse name, Jack Purcell sneakers are still produced today. In 2001, New Balance purchased PF Flyers and re-launched the brand in 2003. [1]
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In May 2012, Nike reported that they would be selling Umbro (along with Cole Haan) in order to focus on their sports brands, including Nike, Converse, Hurley and Air Jordan. [11] In September 2012, The FA announced that future England kits would be manufactured by Nike.