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  2. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  3. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  4. Corporate social media - Wikipedia

    en.wikipedia.org/wiki/Corporate_social_media

    Social media currently can be crucial to the success of growing numbers in a companies value chain activities. [2] For marketers, Social media is a mandatory element within the promotional mix. [2] Marketers also need to understand that marketing on social media can come with difficulties and challenges, and face both reputation and economic ...

  5. Social media in education - Wikipedia

    en.wikipedia.org/wiki/Social_media_in_education

    As time went on and technology evolved, social media has been an integral part of people's lives, including students, scholars, and teachers. [4] However, social media are controversial because, in addition to providing new means of connection, critics claim that they damage self-esteem, shortens attention spans, and increase mental health issues.

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. A sensitive topic about social media professionals is the subject of ethics in social media marketing practices, specifically: the proper uses of, often, very personal data. [97]

  7. Social shaping of technology - Wikipedia

    en.wikipedia.org/wiki/Social_shaping_of_technology

    In this way, social shaping theorists conceive the relationship between technology and society as one of 'mutual shaping'. Some versions of this theory state that technology affects society by affordances, constraints, preconditions, and unintended consequences (Baym, 2015). Affordance is the idea that technology makes specific tasks easier in ...

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  9. Social business model - Wikipedia

    en.wikipedia.org/wiki/Social_business_model

    Organizations that fully adopt the social business model will exhibit four key characteristics: [6] Connected – employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications methods including text chat, voice, file sharing, email, and video chat.