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  2. A. Sivathanu Pillai - Wikipedia

    en.wikipedia.org/wiki/A._Sivathanu_Pillai

    A Sivathanu Pillai is an Indian scientist who formerly served as Honorary Distinguished Professor [2] at Indian Space Research Organisation (2015–2018) [2] [3] and an honorary professor at IIT Delhi in the Department of Mechanical Engineering (2015–2016) [4] and a visiting professor at Indian Institute of Science (2014–2015).

  3. Profit Impact of Market Strategy - Wikipedia

    en.wikipedia.org/wiki/Profit_Impact_of_Market...

    PIMS Associates in London has been the worldwide competence and design center for PIMS since the 1990s and has been part of Malik Management (Fredmund Malik) in St. Gallen (Switzerland) since 2005. The PIMS project analyses the data they had gathered to identify the options, problems, resources and opportunities faced by each SBU.

  4. Networks in marketing - Wikipedia

    en.wikipedia.org/wiki/Networks_in_marketing

    In 1736, Leonhard Euler created graph theory. [6] Graph theory paved the way for network models such as Barabási-Albert's scale-free networks, chance networks such as Paul Erdös and Alfréd Rényi, ErdÅ‘s–Rényi model, which applies to random graph theory, and Watts & Strogatz Small-world network, all of which can be adapted to be representative of strategies and or relationships in the ...

  5. GE multifactorial analysis - Wikipedia

    en.wikipedia.org/wiki/GE_multifactorial_analysis

    SBU's in the matrix can be represented as a circle; the radius exhibits the size of the market, the SBU's holdings in the market are equated through a pie chart within the circle and an arrow outside the circle shows the standing of the SBU expected in the future. In the image attached for example, an SBU holds 45% of the market's shares.

  6. Delta model - Wikipedia

    en.wikipedia.org/wiki/Delta_model

    The delta model can be illustrated using the strategic triangle (see fig.1). There are three points: system lock-in, best customer solutions and best product. [8] System lock- in enables market dominance and can achieve complementor share, it focuses on the entire system economics and instead of product-centered economics, which makes it very sustainable. [9]

  7. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    DSS has many tools [7] that contain different functions such as; sophisticated database management capabilities with access to internal and external data. information, and knowledge; powerful modeling functions accessed by a model management system; and powerful, yet simple user interface designs that enable interactive queries, reporting, and ...

  8. David Aaker - Wikipedia

    en.wikipedia.org/wiki/David_Aaker

    Aaker received his SB in Management from the MIT Sloan School of Management and then his MA in Statistics and PhD in Business Administration at Stanford University.. He is the E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business [4] and the currently the vice chairman of Prophet, a global brand and marketing consultancy firm, and an advisor to Dentsu, a Japanese ...

  9. Whole product - Wikipedia

    en.wikipedia.org/wiki/Whole_product

    In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University. In his book entitled “Marketing Management” Kotler drew attention to the fact that consumers purchase more than the core product itself. And ...