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At the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off: "Stay thirsty, my friends." [10]
Beginning in April 2007 and continuing through 2015, Goldsmith was featured in a high-profile television ad campaign, promoting Dos Equis beer. [7] The campaign, which transformed Goldsmith into "the most interesting man in the world", was credited for helping to fuel a 15.4 percent sales increase for the brand in the United States in 2009 and also made him into a very popular meme.
He narrated a series of commercials for the Mexican beer Dos Equis, revolving around their character of "The Most Interesting Man in the World", portrayed onscreen by actor Jonathan Goldsmith. [4] Lyman has provided the voice for many commercials of the German automaker BMW. He played the award ceremony narrator in the 2008 movie Iron Man.
Two 60-second ads, called "Journey" and "Lucky Chair," both set in New Orleans; two 30-second ads, "Coronation" (the Black Crown official debut into the world), and "Celebration"; and one 30 ...
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Michael Owens/Getty Images Patrick Mahomes will have to wait until he retires to get his "big break" in a Coors Light commercial. The Kansas City Chiefs quarterback, 28, recently shot an ad with ...
He created new campaigns for Atlantic City Tourism (DO AC), New York Life (Keep Good Going) as well as supervising the successful "Most Interesting Man" campaign for Dos Equis. On January 1, 2014, Lee returned to holding company, IPG and assumed the role of CEO at Draftfcb New York.
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