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  2. PDCA - Wikipedia

    en.wikipedia.org/wiki/PDCA

    The plan–do–check–act cycle. PDCA or plan–do–check–act (sometimes called plan–do–check–adjust) is an iterative design and management method used in business for the control and continual improvement of processes and products. [1] It is also known as the Shewhart cycle, or the control circle/cycle.

  3. Double-loop learning - Wikipedia

    en.wikipedia.org/wiki/Double-loop_learning

    Double-loop learning is used when it is necessary to change the mental model on which a decision depends. Unlike single loops, this model includes a shift in understanding, from simple and static to broader and more dynamic, such as taking into account the changes in the surroundings and the need for expression changes in mental models. [3]

  4. Glossary of project management - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_project_management

    PDCA (plan–do–check–act or plan–do–check–adjust) is an iterative design and management method used in business for the control and continual improvement of processes and products. Planning in organizations and public policy is both the organizational process of creating and maintaining a plan; and the psychological process of ...

  5. Kaizen - Wikipedia

    en.wikipedia.org/wiki/Kaizen

    This is also known as the Shewhart cycle, Deming cycle, or PDCA. Another technique used in conjunction with PDCA is the five whys, which is a form of root cause analysis in which the user asks a series of five "why" questions about a failure that has occurred, basing each subsequent question on the answer to the previous.

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. A3 problem solving - Wikipedia

    en.wikipedia.org/wiki/A3_Problem_Solving

    Example of a worksheet for structured problem solving and continuous improvement. A3 problem solving is a structured problem-solving and continuous-improvement approach, first employed at Toyota and typically used by lean manufacturing practitioners. [1]

  8. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...

  9. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers.