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2. Coupon - Wikipedia

   en.wikipedia.org/wiki/Coupon

   Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]

3. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Trade discounts are given to try to increase the volume of sales being made by the supplier. The discount described as trade rate discount is sometimes called "trade discount". Trade discount is the discount allowed on retail price of a product or something. for e.g. Retail price of a cream is 25 and trade discount is 2% on 25.

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5. Lazarus (department store) - Wikipedia

   en.wikipedia.org/wiki/Lazarus_(department_store)

   Lazarus developed or was an early adopter of many shopping innovations such as "one low price" (no bargaining necessary, earlier implemented by the John Wanamaker Store [3]), first department store escalators in the country, first air-conditioned store in the country, and Fred Lazarus Jr. successfully lobbied President Franklin Roosevelt to ...

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