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  2. Inverse demand function - Wikipedia

    en.wikipedia.org/wiki/Inverse_demand_function

    The marginal revenue function is the first derivative of the total revenue function or MR = 120 - Q. Note that in this linear example the MR function has the same y-intercept as the inverse demand function, the x-intercept of the MR function is one-half the value of the demand function, and the slope of the MR function is twice that of the ...

  3. Demand curve - Wikipedia

    en.wikipedia.org/wiki/Demand_curve

    An example of a demand curve shifting. D1 and D2 are alternative positions of the demand curve, S is the supply curve, and P and Q are price and quantity respectively. The shift from D1 to D2 means an increase in demand with consequences for the other variables

  4. Demand - Wikipedia

    en.wikipedia.org/wiki/Demand

    In its standard form a linear demand equation is Q = a - bP. That is, quantity demanded is a function of price. The inverse demand equation, or price equation, treats price as a function f of quantity demanded: P = f(Q). To compute the inverse demand equation, simply solve for P from the demand equation. [12]

  5. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    A linear demand curve's slope is constant, to be sure, but the elasticity can change even if / is constant. [13] [14] There does exist a nonlinear shape of demand curve along which the elasticity is constant: = /, where is a shift constant and is the elasticity.

  6. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    Maximum total revenue is achieved where the elasticity of demand is 1. The above movements along the demand curve result from changes in supply: When demand is inelastic, an increase in supply will lead to a decrease in total revenue while a decrease in supply will lead to an increase in total revenue.

  7. Supply and demand - Wikipedia

    en.wikipedia.org/wiki/Supply_and_demand

    Supply chain as connected supply and demand curves. In microeconomics, supply and demand is an economic model of price determination in a market.It postulates that, holding all else equal, the unit price for a particular good or other traded item in a perfectly competitive market, will vary until it settles at the market-clearing price, where the quantity demanded equals the quantity supplied ...

  8. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    The rule also implies that, absent menu costs, a firm with market power will never choose a point on the inelastic portion of its demand curve (where and ). Intuitively, this is because starting from such a point, a reduction in quantity and the associated increase in price along the demand curve would yield both an increase in revenues ...

  9. Marshallian demand function - Wikipedia

    en.wikipedia.org/wiki/Marshallian_demand_function

    Marshall's theory exploits that demand curve represents individual's diminishing marginal values of the good. The theory insists that the consumer's purchasing decision is dependent on the gainable utility of a goods or services compared to the price since the additional utility that the consumer gain must be at least as great as the price.