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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
Under Armour's share price has plunged 87% since its 2015 record. This is a $6.71 stock now! The company's market cap stands at a paltry $2.90 billion, versus $42.3 billion for Lululemon and $138 ...
Plank said he chose the British spelling "armour" because he "thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR". [18] Plank initially ran the business from his grandmother's townhouse in Georgetown. [13] Under Armour's first shirt was the #0037, which Plank sold from his car. [19]
Under Armour supports breast cancer charities, wounded soldiers, local Baltimore projects, and it even recycles plastic bottles as raw material into some of its apparel.
The firm is the general contractor for Under Armour's new global headquarters in the Port Covington neighborhood of Baltimore, Maryland. The new facility will feature an NCAA-regulation track and field facility, retail outlets, and a 280,000-square-foot cross-laminated mass timber office building. The project is a multi-billion-dollar endeavor ...
A court case has uncovered the unusual relationship between Under Armour founder Kevin Plank and MSNBC anchor Stephanie Ruhle—revealing the two communicated at "all hours" via a secret phone and ...
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"Buildings and apparel lines are numbered either 96 (for the year he founded Under Armour) or 37 (for the number of KP’s college football jersey)," I wrote then. "One corridor at headquarters is ...