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In order to sell under the Worx brand name, the company decided to employ direct response marketing including the use of infomercials. The Worx GT electric trimmer was the first Positec product to be sold using an infomercial in the United States in early 2007. By the end of that year, the company had sold 313,000 Worx GT units. [8] [10]
String trimmers powered by an internal combustion engine have the engine on the opposite end of the shaft from the cutting head, while electric string trimmers typically have an electric motor in the cutting head, but there are other arrangements, such as where the trimmer is connected to heavy machinery and powered by a hydraulic motor.
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