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Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
Method chaining is a common syntax for invoking multiple method calls in object-oriented programming languages. Each method returns an object, allowing the calls to be chained together in a single statement without requiring variables to store the intermediate results.
Chaining is a type of intervention that aims to create associations between behaviors in a behavior chain. [1] A behavior chain is a sequence of behaviors that happen in a particular order where the outcome of the previous step in the chain serves as a signal to begin the next step in the chain.
Cascading can be implemented in terms of chaining by having the methods return the target object (receiver, this, self).However, this requires that the method be implemented this way already – or the original object be wrapped in another object that does this – and that the method not return some other, potentially useful value (or nothing if that would be more appropriate, as in setters).
Thus, commercial management plays a significant role in shaping the business landscape of an organization, using mutual cooperation to drive growth and innovation in an increasingly competitive market.The Chief Commercial Officer (CCO) is the highest official responsible for monitoring and directing the activities and growth of the organization ...
Brand equity Within the literature, it is possible to identify two distinct definitions of brand equity. Firstly an accounting definition suggests that brand equity is a measure of the financial value of a brand and attempts to measure the net additional inflows as a result of the brand or the value of the intangible asset of the brand. [48]
In object-oriented design, the chain-of-responsibility pattern is a behavioral design pattern consisting of a source of command objects and a series of processing objects. [1] Each processing object contains logic that defines the types of command objects that it can handle; the rest are passed to the next processing object in the chain.
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]