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  2. Method cascading - Wikipedia

    en.wikipedia.org/wiki/Method_cascading

    Cascading can be implemented in terms of chaining by having the methods return the target object (receiver, this, self).However, this requires that the method be implemented this way already – or the original object be wrapped in another object that does this – and that the method not return some other, potentially useful value (or nothing if that would be more appropriate, as in setters).

  3. Method chaining - Wikipedia

    en.wikipedia.org/wiki/Method_chaining

    Method chaining is a common syntax for invoking multiple method calls in object-oriented programming languages. Each method returns an object, allowing the calls to be chained together in a single statement without requiring variables to store the intermediate results.

  4. Fluent interface - Wikipedia

    en.wikipedia.org/wiki/Fluent_interface

    In software engineering, a fluent interface is an object-oriented API whose design relies extensively on method chaining. Its goal is to increase code legibility by creating a domain-specific language (DSL). The term was coined in 2005 by Eric Evans and Martin Fowler. [1]

  5. Chaining - Wikipedia

    en.wikipedia.org/wiki/Chaining

    A behavior chain is a sequence of behaviors that happen in a particular order where the outcome of the previous step in the chain serves as a signal to begin the next step in the chain. In terms of behavior analysis, a behavior chain is begun with a discriminative stimulus (SD) which sets the occasion for a behavior, the outcome of that ...

  6. Chain-of-responsibility pattern - Wikipedia

    en.wikipedia.org/wiki/Chain-of-responsibility...

    In object-oriented design, the chain-of-responsibility pattern is a behavioral design pattern consisting of a source of command objects and a series of processing objects. [1] Each processing object contains logic that defines the types of command objects that it can handle; the rest are passed to the next processing object in the chain.

  7. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.

  8. Demand chain - Wikipedia

    en.wikipedia.org/wiki/Demand_chain

    Demand chain budgets for marketing, sales and service expenditure are substantial. Maximising their impact on shareholder value has become an important financial goal for decision makers. Developing a shared language across marketing and finance is one of the challenges to achieving this goal. [13] Segmentation is the initial thing to decide.

  9. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand equity Within the literature, it is possible to identify two distinct definitions of brand equity. Firstly an accounting definition suggests that brand equity is a measure of the financial value of a brand and attempts to measure the net additional inflows as a result of the brand or the value of the intangible asset of the brand. [48]