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Chaining is a type of intervention that aims to create associations between behaviors in a behavior chain. [1] A behavior chain is a sequence of behaviors that happen in a particular order where the outcome of the previous step in the chain serves as a signal to begin the next step in the chain.
Finally, Chaos Theory can explain and predict structural change and evolution in marketing systems. [36] The application of chaos theory to marketing systems can lead to new ways of coping with or avoiding these chaotic patterns of behavior, to the extent the rules governing behavior are amenable to control by firms and/or policymakers.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Dwight E. Robinson in 1958 and Charles W. King in 1963. [1] Mass market is defined as, "a market coverage strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one ...
Actor-network theory has developed this concept as the object around which social networks form. [3] This version was applied to social media networks by Jyri Engeström in 2005 as part of the explanation of why some social media networks succeed and some fail. Engeström maintained that "Social network theory fails to recognise such real-world ...
The chain of events duration is the time it takes to reach the terminal event. In value theory this is generally the intrinsic value (also called terminal value). It is contrasted with ethic value duration, which is the time that an object has any value intensity.
The chain-linked model or Kline model of innovation was introduced by mechanical engineer Stephen J. Kline in 1985, [1] and further described by Kline and economist Nathan Rosenberg in 1986. [2] The chain-linked model is an attempt to describe complexities in the innovation process. The model is regarded as Kline's most significant contribution.
Several descriptions of business networks stipulate different types of characteristics: A business network is a form of inter-firm cooperation that allows companies, located in different regions or countries, to collaborate on a basis of common development objectives expressed in a cooperation agreement.