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According to VALS 2, a consumer purchases certain products and services because the individual is a specific type of person. The purchase is believed to reflect a consumer's lifestyle, which is a function of self–orientation and resources. In 1991, the name VALS2 was switched back to VALS, because of brand equity. [4]
It is named after Glenn Wilson and John Patterson, who developed the scale and first described it in a 1968 paper. [2] Many alternative, shorter versions of the scale have been proposed and used since the initial form was developed, [ 3 ] [ 4 ] [ 5 ] and the scale itself has changed its format and questions since it was first created. [ 6 ]
Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. [1] [2] The term was introduced by Austrian psychologist Alfred Adler in his 1929 book, The Case of Miss R., with the meaning of "a person's basic character as established early in childhood". [3]
Once unable to walk a half-mile without breaks, now I can walk 7 miles or more without pain or consequences. I’ve got further to go, but I created a healthy lifestyle I enjoy, and I look forward ...
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Hone Health unveils the logic behind the latest longevity trend: social wellness clubs.
Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment.
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