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Aristotle's definition of rhetoric, "the faculty of observing, in any given case, the available means of persuasion", presupposes a distinction between an art (τέχνη, techne) of speech–making and a cognitively prior faculty of discovery. That is so because, before one argues a case, one must discover what is at issue.
Aristotle defines rhetoric as the ability in a particular case to see the available means of persuasion. He defines pisteis (plural of πῐ́στῐς, pístis, lit. ' 'trust in others, faith; means of persuasion' ') as atechnic (inartistic) and entechnic (artistic). Of the pisteis provided through speech there are three: ethos, pathos, and logos.
In the Nicomachean Ethics Aristotle says explicitly that one must begin with what is familiar to us, and "the that" or "the fact that" (NE I.1095b2-13). Ancient commentators agree that what Aristotle means here is that his treatise must rely upon practical, everyday knowledge of virtuous actions as the starting points of his inquiry, and that ...
Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical ...
Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
Aristotle and his school wrote tractates on physics, biology, metaphysics, logic, ethics, aesthetics, poetry, theatre, music, rhetoric, psychology, linguistics, economics, politics, and government. Any school of thought that takes one of Aristotle's distinctive positions as its starting point can be considered "Aristotelian" in the widest sense.
In his philosophical writings, Aristotle used the Greek word αἴτιον , a neuter singular form of an adjective. The Greek word had meant, perhaps originally in a "legal" context, what or who is "responsible," mostly but not always in a bad sense of "guilt" or "blame." Alternatively, it could mean "to the credit of" someone or something.
Aristotle's immanent realism means his epistemology is based on the study of things that exist or happen in the world, and rises to knowledge of the universal, whereas for Plato epistemology begins with knowledge of universal Forms (or ideas) and descends to knowledge of particular imitations of these. [52]