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There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
One of the first tests of this theory was a reversal of Asch conformity experiments by adding two confederates in a six person group, and arranging for them to systematically disagree with the majority decision. Instead of lines, the participants judged (aloud) the color and brightness of a series of 36 colored slides (all were blue with ...
The need for a positive relationship with the people around leads us to conformity. [4] This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. [5] Social norms refers to the unwritten rules that govern social behavior. [6]
This type of conformity recognizes that behavior is not always consistent with our beliefs and attitudes, which mimics Leon Festinger's cognitive dissonance theory. In turn, conversion, otherwise known as private acceptance or "true conformity", involves both publicly and privately agreeing with the group's decision. In the case of private ...
Minority influence, a form of social influence, takes place when a member of a minority group influences the majority to accept the minority's beliefs or behavior.This occurs when a small group or an individual acts as an agent of social change by questioning established societal perceptions, and proposing alternative, original ideas which oppose the existing social norms. [1]
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The general theory suggests we think of social impact as the result of social forces operating in a social structure (Latané). The theory's driving principles can make directional predictions regarding the effects of strength, immediacy, and number on compliance. However, the principles are not capable of specifying precision on future ...
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