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Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, [4] for use in social networking, SMS, and email.
UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.
In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. [1] Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones.
Facebook is rolling out a new tool that lets it track the links users click on. The new system, called “link history”, is a catalogue of websites that people have visited within Facebook.
TinyURL is a URL shortening web service, which provides short aliases for redirection of long URLs. Kevin Gilbertson, a web developer, launched the service in January 2002 [1] as a way to post links in newsgroup postings which frequently had long, cumbersome addresses.
The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. [1] The current Facebook Platform was launched in 2010. [2]
However, many ad filtering programs and extensions such as Firefox's Enhanced Tracking Protection, [49] the browser extension NoScript and the mobile phone app Disconnect Mobile can block the Google Analytics Tracking Code. This prevents some traffic and users from being tracked and leads to holes in the collected data.
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.