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However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
Although modern makeup has been traditionally used mainly by women, men also use makeup to enhance their own facial features or cover blemishes and dark circles. The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16]
Women workers may be disciplined, fired, or paid less if they do not wear cosmetics in the workplace. [1] Companies with formal policies requiring that women wear makeup or that men cannot wear makeup have historically been permitted to have these gendered policies by federal courts in the United States. [2] [3]
Our friends at Mandatory are here once again to answer your questions for the guys that you were too shy to ask. This week, they're filling us in on how guys feel about
The "woman-like man" has become a new trend in China, where a growing number of young men are interested in makeup. [5] The number of internet broadcasters and beauty bloggers who produce makeup videos for men has increased rapidly. Accordingly, the men's cosmetics industry has grown rapidly in China.
There is some controversy over this, however, as many feel that men who wear makeup are neglecting traditional gender roles, and do not view men wearing cosmetics in a positive light. Others, however, view this as a sign of increasing gender equality and feel that men also have the right to enhance their facial features with cosmetics if women do.
Because it's a proven fact: all guys look hotter with rolled-up sleeves. Ahead, check out cool outfits for guys that'll make them instantly more attractive. 34 Random Things Guys Wear That ...
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