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All we then need to add, to get to the fundamental principle of developed communism, is to assume that non-satisfaction of a need is a disadvantage. The corresponding principle of solidarity in respect of need says: if any member of society has an unsatisfied need, each member has a duty to produce its object (if they can).
Glasser also posits a "comparing place," where we compare and contrast our perceptions of people, places, and things immediately in front of us against ideal images (archetypes) of these in our quality world framework. Our subconscious pushes us towards calibrating—as best we can—our real-world experience with our quality world (archetypes).
In certain situations, the need for belonging may overcome the physiological and security needs, depending on the strength of the peer pressure. In contrast, for some individuals, the need for self-esteem is more important than the need for belonging; and for others, the need for creative fulfillment may supersede even the most basic needs. [25]
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Overall, users have the following motivations: social and affection, need to vent negative feelings, recognition, entertainment, cognitive needs. Users who share news are motivated by the uses and gratifications of socializing and status seeking, especially if they have had prior experience with social media. [39]
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
In 1938, the American psychologist Henry Murray developed a system of needs as part of his theory of personality, which he named personology.Murray argued that everyone had a set of universal basic needs, with individual differences among these needs leading to the uniqueness of personality through varying dispositional tendencies for each need; in other words, a specific need is more ...
To determine how strongly an individual felt each of the three needs, McClelland used the thematic apperception test (TAT), which is designed to uncover a person's unconscious drives, emotions, wants and needs. During the test, a psychologist shows an individual a series of picture cards depicting ambiguous situations and asks them to tell a ...