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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [37] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
Irish community TV channels rarely show advertising; however, they are permitted to show 6 minutes of advertising per hour. [19] RTÉ TV and Radio carry a maximum of 9 minutes per hour of advertising, but only an average of 6 minutes of advertising per hour, and the same rules apply to TG4: this amounts to 10% of total broadcast time.
Before moving to satellite radio in 2006, The Howard Stern Show peaked at 20 million listeners on syndicated terrestrial radio. [46] Unlike the above programs, Stern's radio show was broadcast daily for 4–5 hours per day. Paul Harvey, at his peak, drew an estimated 25 million listeners to his 15-minute daily program. [47]
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This list of advertising awards is an index to articles about notable awards given to the advertising industry. The list is organized by the home country of the sponsor, although most awards are not limited to one country. The list is restricted to the advertising industry, as opposed to trade organizations, film and music festivals, and so on ...
People just don’t watch TV this way anymore. ... Variety has once again compiled the list of the most-watched TV shows of the year, in both total viewers and adults 18-49. ... 0.7/5 925 Teen Mom ...
Before television, radio was by far the most effective way to prevent or promote social change. In many areas, it still is. Radio propaganda can be broadcast over great distances to a large audience at a relatively low cost. Through radio, a propagandist can bring his voice and all the persuasive power of his emotions to millions of people. [1]
O'Reilly on Advertising (2005) was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 – 12:00pm (half an hour later in Newfoundland). Its host was Terry O'Reilly , who is a radio/voiceover director with a lengthy career.