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Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
Visual thinking has been described as seeing words as a series of pictures. [ 2 ] [ 3 ] It is common in approximately 60–65% of the general population. [ 1 ] " Real picture thinkers", those who use visual thinking almost to the exclusion of other kinds of thinking, make up a smaller percentage of the population.
A verbal fluency test is a kind of psychological test in which a participant is asked to produce as many words as possible from a category in a given time (usually 60 seconds). This category can be semantic, including objects such as animals or fruits, or phonemic, including words beginning with a specified letter, such as p, for example. [1]
The position of letters in words and the position of suffix morphemes have an influence on word identification, letter detection, and the missing letter effect in texts. [20] [21] [22] The letters at the start and end of words, or the first and last letter of a word, contribute to how people read and recognize words. [21]
People who practice become faster at reading upper-case words, countering the importance of the bouma. Additionally, the word superiority effect might result from familiarity with phonetic combinations of letters, rather than the outlines of words, according to psychologists James McClelland and James Johnson.
In perceptual psychology, unconscious inference (German: unbewusster Schluss), also referred to as unconscious conclusion, [1] is a term coined in 1867 by the German physicist and polymath Hermann von Helmholtz to describe an involuntary, pre-rational and reflex-like mechanism which is part of the formation of visual impressions.
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Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.