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The founder and namesake of the Chanel brand, she was credited in the post-World War I era with popularising a sporty, casual chic as the feminine standard of style. She is the only fashion designer listed on Time magazine's list of the 100 most influential people of the 20th century. [3]
Chanel (/ ʃ ə ˈ n ɛ l / shə-NEL, French: ⓘ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris.It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquartered in London.
Viard left Chloé with Lagerfeld in 1997, [7] returning to Chanel [8] studio [9] as director of the fashion design studio. [8] In 2000, she became director of Chanel’s creation studio, where she oversaw the haute couture, ready-to-wear and accessories collections. She worked closely with Lagerfeld on all 10 collections that Chanel produces ...
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Lagerfeld said four people ran Chanel’s giant fashion franchise: himself, Pavlovsky, Viard and image director Eric Pfrunder. “We don’t talk to marketing people,” he said in 2009. “We do ...
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In 1924, Coco Chanel made an agreement with the Wertheimers creating a corporate entity, "Parfums Chanel." Chanel believed that the time was opportune to extend the sale of her fragrance Chanel No. 5 to a wider customer base. Since its introduction it had been available only as an exclusive offering to an elite clientele in her boutique.
In 1983 she became the first model to sign an exclusive modeling contract with the haute couture fashion house, Chanel, by fashion designer Karl Lagerfeld, whose muse she became [9] due to her remarkable resemblance to the brand's founder, Coco Chanel, who died in 1971. However, in 1989, Lagerfeld and La Fressange had an argument and parted ...