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The field of comparative media system research has a long tradition reaching back to the study Four Theories of the Press by Siebert, Peterson and Schramm from 1956. This book was the origin of the academic debate on comparing and classifying media systems, [2] whereas it was normatively biased [3] and strongly influenced by the ideologies of the Cold War era. [4]
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
Most content-oriented workflow approaches provide a life-cycle model for content units, such that workflow progression can be qualified by conditions on the state of the units. Most approaches are research and work in progress and the content models and life-cycle models are more or less formalized.
Concentration of media ownership, also known as media consolidation or media convergence, is a process wherein fewer individuals or organizations control shares of the mass media. [1] Research in the 1990s and early 2000s suggested then-increasing levels of consolidation, with many media industries already highly concentrated where a few ...
Eloqua Publishes First Ever Modern Marketing Study Findings Reveal Top Concerns for Marketers and Where Companies Should Make Future Investments VIENNA, Va.--(BUSINESS WIRE)-- Eloqua, the ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Jared Goff and the Detroit Lions spent three months scoring at a historic rate. Jahmyr Gibbs rushed for two scores, David Montgomery added a third TD run and Detroit's increasingly stingy defense ...
Research shows that Content marketing in 2015 generated 3 times as many leads as traditional outbound marketing, but costs 62% less [66] showing how being able to advertise to targeted consumers is becoming the ideal way to advertise to the public. Other stats show that 86% of people skip television adverts and 44% of people ignore direct mail ...